This course is everything that you need to create an Interactive PDF "Lead Magnet". So you might be asking yourself, "What is a lead magnet?" A lead magnet is a "FREEBIE" or "GOODIE" that you can offer on your website as a way to motivate prospective leads for your business. The website reader will likely find your lead magnet to be a resource of something that they want / need to solve a problem. They will generally give their email address in exchange for this Lead Magnet, and then you can take this email list and sell to them later!