Standard Event Pixel vs. Custom Conversion

The Ads Launcher

WELCOME

Welcome! (5:29)
The Schedule
The Facebook Group
Video Coaching Office Hours

STEP 0 PRELAUNCH: How to Put the Right Offer in Front of the Right People

Selling the RIGHT OFFER to the RIGHT TARGET [ Replay of Facebook Live ] (35:37)
Overview of the Pre-Launch Facebook Ads Strategy (14:56)
Fill Out Your Target Avatar Profile
Understanding Hot vs. Warm vs. Cold Audiences in Facebook Ads (10:38)
How to Find Your Ideal Target on Facebook for Ads! (17:27)
How to Take Target Avatar PDF to the next level (9:20)

Step 0 PRELAUNCH: How to Survey Your Ideal Customer with a Beta Application (and get beta testers!)

How to Setup Your Beta Application (That's Secretly a SURVEY!) (23:31)
How to Setup Your Personal or Biz Profile Header to Get Beta Testers (8:11)

Step 0 PRELAUNCH: How to Find 100 Beta Testers & Get them Into Your Mini-Course Pop-Up Facebook Group - ORGANICALLY

How to Promote your Beta App Survey in Facebook Groups Organically! (Get Answers NOW even before ads!) (15:51)
How to invite your email list, Facebook & Instagram Following BEFORE Ads (13:29)
How to Setup a Course Facebook Group (7:45)

Step 0 PRELAUNCH: How to Setup Your Facebook Biz & Ads Manager + MUST DOS Before running ads

How to Setup an Ad Account and Give Permissions for Different Roles On Account (4:37)
Make Sure BILLING is Setup, or Get your Ad Account Shut Down! (1:20)
Do's and Don'ts with Facebook Ads! YOU MUST READ THIS.
How to setup your pixel (3:18)

Step 0 PRELAUNCH: How to Get Leads from "Lead Ads"

Choosing Creative & Copy (14:38)
Understanding Ad Structure - Budget Optimization + Quick Setup with Naming (11:48)
Setup Ad Set with CUSTOM Audiences (HOT) Before you move into Warm & Cold (11:16)
How to Setup the Lead Ad Creatives with Images/Copy (17:49)
How Create Duplicate Ad Sets for Testing Multiple Creatives for the Hot Audience (Mandatory for Budget Optimization) (17:06)
How to Setup Warm Lookalike Audiences + Cold Duplicates from Hot (Make sure Hot is APPROVED first!) (23:57)
Download Your Leads (Beta Testers) from Lead Ads & Send Acceptance Letter + Content In the Facebook Group Needed Before! (22:26)
How to Moderate Comments on Your Ads (4:47)

Step 0: How to Setup a Beta Mini-Course

How to Add Content to Your Facebook Group with Units/Lessons as a "Social Learning" Group (13:11)
Why doing Face-to-face video coaching in the Facebook Group Is Paramount for Sales (2:20)
How to Map Out Your Course + Deliver Quick and Dirty and FULL OF VALUE
Quick + Dirty Screen Recordings, Demonstration Screenshots + Conducting Facebook LIves with Zoom in Facebook Group (12:53)
QUICK TIP! Collecting Screenshots for testimonials for email marketing / sales page

Step 0: How to Create an Offer to Sell to Testers

SCHEDULE: SEED COURSE > SIGNATURE COURSE BETA (The Course Launcher) > HIGH LEVEL OFFER > ADS LAUNCHER
SCHEDULE: SEED LAUNCH > FULL ADS LAUNCHER A TO Z $5K AD SPEND LAUNCH
CREATING THE SIGNATURE OFFER: What questions do you need to ask yourself & define BEFORE you design a sales page / sales emails (21:52)
Creating Your Launch Emails / & Facebook Live Content for Selling!
How to Design a Sales Page from a Template (48:23)

STEP 1: PREP FOR LAUNCH SUCCESS

Time Saving Hack: Watch Videos in 2x Speed
Money Mindset & Health Hacks (8:40)
Hiring Overseas Help for $5/hr & Password Management (18:18)
Setting Up a Project Management System & a SOPS System
Use these Course Lessons as YOUR SOPS for your team!

STEP 2: DEFINE & PLAN YOUR 6-FIGURE LAUNCH

List of Must Haves for Your Launch
Define Course / Target Market
The Launch Assets Your Team will be Creating

STEP 3: UNDERSTAND YOUR CUSTOMER JOURNEY FROM LEAD TO $2,000 PRODUCT

Diagrams - Why Did Customers Purchase A $2k Product? (Course Launcher)
Diagram - How long did it take people to buy? From LEAD to SALE
Diagram - What freebies, mini-courses, did customers participate and buy?

STEP 4: HOW TO CREATE A 6-FIGURE HOOK FOR YOUR LAUNCH

How to Create a Killer Hook for Your Launch + PDF (12:26)

STEP 5: DESIGN A "LAUNCH PDF WORKBOOK" to WARM UP LEADS FOR SALES

How to Create a Course-Focused Freebie PDF (9:48)
How to Make Course-Focused PDF look pretty in Canva! (13:44)
How to Make Lead Magnet Interactive

STEP 6: HOW TO CREATE A MOCK-UP OF YOUR COURSE FOR WEBINARS, SALES PAGES, & ADS

How to Create a Mockup of Your Program/Freebie for Sales Pages, Ads, Webinar Slides (7:13)

STEP 7: THE STRATEGY, SETUP, SLIDES FOR WEBINARS

The Pre-Launch Competitor Analysis
Case Study: The Recording of My Highest Converting Webinar with Slide Deck PDF (116:43)
Brainstorm Webinar Topic
Map Out Webinar Content / Create Slides (26:25)
Setup Webinar in Demio Platform - How to Conduct it Live (18:34)
Connect Demio to Lead Pages -- Via Zapier (6:02)
Zoom Vs. Webinar Jam. Zoom Setup, How to Start/Conduct Webinar Live: Screenshare, & FB LIVE (12:33)
Zoom Setup Confirmation Email, Form, Tag, Autoresponder in Active Campaign (18:32)
How to Setup Webinar Page in Lead Pages

STEP 8: EMAIL MARKETING SETUP FOR CHALLENGES, WEBINARS, & LAUNCH EMAILS

List of what you'll be creating in Active Campaign for Your Launch!
Setup Account in Active Campaign (4:07)
Create a List (3:35)
Create a Form (7:06)
Create a Tag (3:37)
Create an Automation with Confirmation Email (12:43)
Setup Broadcast Email for Announcement (5:36)

STEP 9: POP-UP FACEBOOK GROUP FOR YOUR LAUNCH TO INCREASE SALES

Set Up Closed Facebook Group (4:59)
Design Facebook Group Header in Canva (10:30)
Create Facebook Group Planner Content Canva / Auto schedule it (6:43)

STEP 10: SETUP CHATBOT TO INCREASE PARTICIPATION AND SALES

How to set up a Messenger bot subscription/automation for thank you page (15:51)
How to add a BOT to a sales page/webinar replay page (5:41)

STEP 11: DESIGN & SETUP LANDING PAGES THAT CONVERT AT 50%+

What you need before you start + Overview of LP + Connect to Active Campaign (9:54)
Create "Simple Thank You Page" with FB Group, LM, & Social Media Links (14:38)
"Fancy Thank You Page - w/ Messenger bot" (15:20)
Design a Lead Page for a Webinar that Convert (18:49)

STEP 12: HOW TO CREATE A CHALLENGE THAT BUILDS YOUR EMAIL LIST & GETS YOU SALES

The Basics of a Course-Focused Challenge (17:37)
How to Brand Your Challenge (27:53)
Bringing it ALL together: A to Z - Setup a Challenge Leadpage with Autoresponder Emails (35:32)
Auto-enroll student in Teachable Challenge with Zapier (12:51)

STEP 13: HOW TO SETUP CHECK OUT PAGES THAT CONVERT TO MORE SALES

How to setup merchants: Paypal/Stripe in Teachable and Samcart (7:49)
Setting Up Pricing Options / Coupons in Shopping Cart Teachable (14:58)
Setting Up Pricing Options / Coupons in Shopping Cart Sam Cart (8:53)
Samcart to Teachable Set Up Zapier for Adding Customer to School / Enrolling in Course (9:44)

STEP 14: DESIGN A HIGHLY CONVERTING SALES PAGE (WITHOUT GUESSING!)

How to Map Out Your Sales Page / Secondary Research of Competitors
Decide on Best Testimonials that Cover Biggest Objections
Design Your Sales Page Instapage
Connect Instapage to Teachable or SamCart Carts & Auto-Enroll in Course (9:44)
Adding Proof (the pop up software that shows someone has bought) to your sales page

STEP 15: HOW TO DESIGN A FACEBOOK AD THAT CONVERTS

How to Create a Facebook Ad in Canva Based on an Ad that Converts!
Swipe File of 6 Figure Launch Ads and Launch Schedule

STEP 16: HOW TO WRITE 6-FIGURE LAUNCH EMAILS (with PROVEN-TO-CONVERT EXAMPLES)

Diagram of Launch Emails
Pre-Launch Email #1: Intro One Course Specific Lead Magnet
Pre-Launch Email #1: " Introduce Challenge" Email Example 2
Pre-Launch Email #2 - Announcement of ALL Course Lead Magnets
Sales Email #1: What is the common problem?
Sales Email #1 What are the common problems + Early Bird Example
Sales Email #2: Common Mistakes
Sales Email #2: What are the common solutions that don't work?
Sales Email #2/3 What are common solutions that don't work?
Sales Email #3: Piece of the Solution
Sales Email #4: Introduce Your Product
Sales Email #4: Introducing Your Program
Sales Email 5: Presenting Case Studies
Sales Email 6: FAQ - Overcoming Objections
LIVE Q & A Webinar with a Bonus from a JV Partner (Extra Credit)
Write Email 7: 24 Hour Warning
Email 8: Cart closing (6 Hours) More Testimonials!
:Email 9: Last Chance... Doors Closing... (NO Exceptions)
Sales Email 8: Last Chance

STEP 17: HOW TO SETUP YOUR FACEBOOK ADS FOR A SIX FIGURE LAUNCH

FB Ad Strategy Overview (14:08)
FB Biz Manager, Ads Accounts, Roles (4:37)
Make Sure Billing Information is Setup on Ads Account or it will get shut down! (1:20)
FB Ads Policies (Review often!), Do's and Don'ts with FB Ads
Standard Event Pixel vs. Custom Conversion - What the heck are they!? Why are they super important! (6:29)
How to Install Pixel Helper (To make sure pixels are firing correctly) (2:22)
How to Setup Your Base Pixel & Standard Event - "Lead" to a Leadpage / Thank You Page (14:06)
How to add a Pixel to a Teachable Checkout Page
How to Add a Pixel to a Sam Cart Confirmation Page
How to Add a Pixel to Your Entire Website (To Track Traffic) (1:53)
How to Add a Pixel to an Order Confirmation Page (4:37)
How to Create a CUSTOM CONVERSION(Must be complete for all pages you're tracking!) (8:21)
Add PIxel to Instapage Sales Page & Creating Custom Conversion for "Sales Page Visits" (8:41)
What is Hot vs. Warm vs Cold Traffic (10:38)
How to Create Custom & Essential Lookalike Audiences in Facebook (The Most Powerful Part of FB Advertising!!) (14:28)
What you need done before you start ads!
Privacy Policy / Earnings Disclaimer TEMPLATE Added to BOTTOM of every page! (or get shut down!)
Custom Audiences: Sales Page Views, Purchases, Registrants, Landed but didn't register (5:58)

STEP 18: STEP-BY-STEP OF RUNNING AN AD, TESTING, SCALING ADS THAT CONVERT

Ads Manager Overview: Campaign > Ad Set > Ad Creative (12:46)
Graphic / Video Ad (For Challenges/Webinars/any Lead Magnet) Includes INSTAGRAM (26:31)
How to Split Test Your Graphic Ad Creatives, BEFORE You scale! (12:16)
How to pick a winner > Re-Use a Post ID to collect Social Proof > Scale with Warm Look Alike Audiences (23:47)
How to Create a List of Pages to Target for COLD Audiences (13:39)
How to Fill Out Worksheet to Find Cold Audiences to Target (9:20)
How to Test 20 Cold Audiences at a Time & Ad Setup > Duplicate > Publish (43:29)

CREATING AN AD BUDGET WITH A COST VS. CONVERSION CALCULATOR

Cost vs. Conversion Calculator (18:53)
Testing Creatives with Your Budget Chart PDF / Google Sheet Calculator (23:11)

HOW TO CREATE AND LAUNCH HIGHLY CONVERTING "FACEBOOK LIVE" ADS

How to FILM a FB Live from Your Phone to Turn into an AD (One of the highest converting ads you can do!) (24:05)
How to Create a FB Live Phone Ad: Objective, Copy Writing, Setup for Split Test (25:24)
How to Create a LIVE WEBINAR FB LIVE AD (10:34)
How to SETUP Webinar ad for Conversions, Reach, Engagement for Hot Audiences (Regtargeting) (26:59)

STEP 19: RETARGETING ADS WITH INSTAGRAM STORIES, TESTIMONIALS & CART OPEN & CLOSE

How to Design & Setup Cart Open / Cart Close Ads (30:38)
Which custom audiences you need for the end of your launch (5:58)
Instagram Story Ad Design & Ad Set up (11:40)
How to do super tall vertical ads that pop in the newsfeed (20:08)
Instagram Story Ads for Retargeting (18:55)
How to Export Instagram Video from Your Iphone (2:12)

STEP 20: HOW TO UNPACK YOUR LAUCH & ONBOARD STUDENTS WITH BONJORO

Review the 142k Launch of Creatives, Budgets, Targeting that Converted
How to send a Bonjoro video which sends them a customized thank you video from you after they purchase (3:44)

Standard Event Pixel vs. Custom Conversion - What the heck are they!? Why are they super important!

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